The Role of Social Media in Shaping Public Opinion in Uganda
Social media has become a powerful tool for communication, advocacy, and influence in Uganda. This publication explores how platforms like Twitter, Facebook, and WhatsApp are transforming the way people interact, share ideas, and form opinions.From political discourse to social activism, the reach and immediacy of social media have amplified voices, enabled grassroots movements, and reshaped public debates. At the same time, it examines challenges like misinformation, echo chambers, and the need for digital literacy to ensure responsible use of these platforms.This analysis provides a nuanced look at the dual-edged nature of social media’s influence on public opinion in Uganda.
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